Stupid is as Stupid Does!!
By ReggieInternational Motorcycle Show - NYC 2011
By 2WheeltipsThe 2wheeltips crew made it over to the Javits Center in NYC last month to check out the International Motorcycle Show. This is our 3rd time going and we always have a good time talking to the vendors and catching up with the latest motorcycle industry gossip. This year was no exception. We had a great time talking to our friends from National Cycle, Arai helmets, Touch of Purple, West Virginia Tourism and a few others. It was a great show and we had a lot of fun. But we couldn't help but notice a few changes, most of them driven by the slow economy. These are:
Smaller
Show
As we all know, the "powersports industry" (motorcycles, UTV's,
ATV's, scooters, watercraft) has taken a serious hit due to the
declining economy. The NYC show is one of the largest and
over the years we have noticed a steady decline in the size of
the show. Five or six years ago, the show was "standing
room only", had hundreds of vendors and was on 2 levels.
Now the show is on one level and many of the exhibitors decided
not to participate or are no longer in business. To many, a
motorcycle is simply a luxury item they can no longer afford and
many people have put off purchasing a bike or they are selling
the one(s) they already have. We think the show numbers reflect
this new reality.
Smaller
Bikes
In prior years, most of the big manufacturers couldn't wait to
unveal the latest and greatest bike with bigger engines, more
features and even bigger price tags. How things have changed.
This year, the spotlight was on smaller bikes. The most memorable
were the Honda 250cc (you heard that right) sport bike, the
dressed up Honda Shadow (750cc) with Cobra accessories and the
Harley-Davidson (mid-priced) softtails. Since banks are not
handing out motorcycle loans like halloween candy anymore, the
manufacturers have caught on and are now making bikes that people
can get financed.
Scooters
We did not see ANY scooter manufacturers at the show nor did we
see any "green" vehicles. In previous years, there were at least
two at the show. This segment of the industry has taken a serious
hit and we personally know of a few scooter manufacturers that
are out of business. The only exception was the BMW, but it's a
concept scooter.....and is not available for sale.
New
Products
Although the industry is changing, we did see some new products
and vendors. SpeedpassingXV was there with a
new EZPass holder that straps you your arm. NikkoMotoRacing
introduced a new line of motorcycle helmets. BLINC introduced some
new integrated bluetooth helmets and
West Virginia Tourism gave an excellent presentation on
motorcycle rallies and events available in their
state.
As one of our friends from the industry stated, the industry is
getting back to basics and is now focusing on the motorcyclist
that has always been there. We will see how this goes in
2011.
