2Wheeltips

FOR IMMEDIATE RELEASE
 
Contact:          Kate Hollcraft, Allstate, (847) 402-5600
                         kate.hollcraft@allstate.com
                        Justin Nicolette, Taylor , (704) 409-7711
                        jnicolette@taylorpr.com
 
Allstate Announces Dave Perewitz
Custom Pro Street Motorcycle Giveaway
 
Participants can register to win bike at AllstateGarage.com, select motorcycle rallies and other events throughout the country
 
NORTHBROOK, Ill. (Feb. 18, 2010) – Allstate Insurance Company announced today it will be giving away a custom motorcycle designed by legendary bike builder Dave Perewitz during its “Allstate Pro Street Sweepstakes.”
 
Allstate and Perewitz will unveil the bike at the 2010 Chicago International Motorcycle Show on Feb. 20.  The Pro Street style bike – known for its stretched frame, low to the ground body and wide rear tire – will feature a custom paint job, the very element that has made Perewitz an industry icon.
 
“Lots of pride and hard work goes into every bike I create,” said Perewitz. “And thanks to the folks at Allstate, one lucky person will be able to enjoy this custom bike creation.”
 
Allstate has also invited Perewitz to join the Allstate Mobile Garage Tour at major rallies across the country. He will work with the insurer to help promote motorcycle safety awareness through the company’s “Once is Never Enough” (ONE) program.
 
“Allstate is proud of our commitment to motorcycle safety awareness, and this giveaway represents a way for us to reward a consumer and get our safety message across to everyone on the road at the same time,” said Lisa Cochrane, vice president of marketing for Allstate.
 
The sweepstakes will run from Feb. 19, 2010 through Feb. 28, 2011, and participants can register for the sweepstakes online at AllstateGarage.com or by visiting the Allstate Garage Tour at some of the biggest motorcycle rallies in the country, including:
 
Daytona Bike Week, Daytona Beach, Fla.:  Feb. 26-March 7
   Laughlin River Run, Laughlin, Nev.:  April 21-24
   Laconia Motorcycle Week, Laconia, N. H.:  June 12-20
   Sturgis Rally, Sturgis, S. D.: Aug. 9-15
Biketoberfest, Daytona Beach, Fla: Oct. 14-17
   Lone Star Rally, Galveston, Texas: Nov. 4-7
 
ONE was created to encourage everyone on the road to always look left, right and then left again for riders before crossing an intersection – the most common site for motorcycle-related crashes. Fatality Analysis Reporting System statistics from 2004 to 2008 showed that 44 percent of motorcycle fatalities resulted from intersection crashes.
 
For complete details about the Allstate Pro Street Sweeps or to find out more about the Mobile Garage Tour, please visit AllstateGarage.com.
 
Allstate motorcycle insurance offers one of the most competitive policies in the industry with many product features, including: first accident waiver, guest passenger coverage, custom parts coverage and towing coverage.  If eligible, motorcycle owners can save up to 40 percent off of their premiums with a variety of discounts, including a discount just for switching to Allstate.  Insurance and discount subject to qualifications and availability. To find out more, or to locate the nearest agent, visit Allstate.com or call 877-BIKE-303.
 
About Dave Perewitz
Perewitz has built an illustrious thirty-year career in riding, building and customizing motorcycles. In 2006, he was named the winner of the Discovery Channel’s Biker Build-off, and his company, Perewitz Cycle Fabrications, has built choppers for numerous celebrities, including Hulk Hogan and Aerosmith’s Brad Whitford.
 
The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer. Widely known through the “You’re In Good Hands With Allstate®” slogan, Allstate is reinventing protection and retirement to help more than 17 million households insure what they have today and better prepare for tomorrow. Consumers access Allstate insurance products and services through Allstate agencies, independent agencies, and Allstate exclusive financial representatives in the U.S. and Canada, as well as via www.allstate.com and 1-800 Allstate®.

I know it has been a few days since the show but we are finally getting a chance to write about the experience. It has been a very busy few days of making calls, following up with the people we met and figuring out what to do with all of the photos, footage and gadgets we got from the show.

Generally speaking, the show was an overwhelming success! We got into New York around 8:40am. After parking, getting coffee and walking 3 blocks to the Javits Convention Center we headed to the press information line. As we were standing in line  it finally hit us.....we are going in as members of the media!


After we let that settle in, we headed down to the press area for more food and to warm up a little. We mingled around a bit and couldn't help but notice that the editors from the major motorcycle magazines were there. It was nice to put faces to all of the names. We met Steve Lita, the editor of RoadBike Magazine. RoadBike highlighted 2wheeltips.com in their Jan/Feb 2010 issue as a new website with good safety tips and information for bikers. RoadBike and 2wheeltips have some new things in the works, so stay tuned!

After the meet and mingle, we went in for some vendor presentations. The first was for a "Ride for Kids" motorcycle raffle. Next was a presentation on the new BMW 1000cc sport bike. A very impressive machine with an equally impressive price tag. Next it was on to Victory where they unvealed a new cruiser.  At the BMW presentation we, ran into some people we needed to interview. Dino continued on with the press pool while Carol and I wondered off to find some of the people we needed to see. We all eventually ended up at the Honda exhibit to see the new VFR.

By that time is was already noon and the show was about to open to the public. We were already tired!! We scheduled a few interviews and wanted to get them in before the big crowds got there. Our first interview was with the Ducati FreeStyle Team. Ernie and Nick let us know what free style riding was about. They stressed that it is not the same as the guy doing a wheelie down a major highway and that free style riding is done in a safe environment away from street traffic.  Next it was on to BRP the makers of the Can-Am Spyder. A very impressive and unique three wheel machine. From there we went over to Campagna motors the makers of the T-Rex. Also a very impressive three wheel high performance machine.

After three interviews and lots of talking, it was lunch time. We headed down to get a bite and to discuss what was next. We had a list of 40 interviews and there was no way we could get through all of them and cover the other last minute interviews. After lunch we interviewed Snell, California Scooters, National Cycles and a few others. Once those were over, we were totally wiped out. It was now 8pm and it was time to call it a day. We had to be back bright and early the next morning.

On Saturday we got there close to 10pm and the show was already packed. We managed to get in a few more interviews and cover some really cool bike gadgets. At lunch we met with Chris Peace from Movoc16:3. He is a 2wheeltips.com member and has a very nice line of motorcycle-inspired t-shirts. Very very nice stuff. If you want some really nice stuff for the upcoming riding season, click on his profile and reach out to him. We also interviewed Gloria Struck from Motor Maids. She is 85 and has been riding 64 YEARS and she is in the AMA hall of fame. She is going to Daytona this year and......she is riding the full 1100 miles from New Jersey. During the interview she said that only "wusses" trailor their bikes. Oh....and she rides a big Harley dyna-soft-classic-fat-cvo something or other. Not some foo-foo pansy bike. We finished up the day just as tired as the previous day and decided to call it quits around 8pm. 

Sunday we got in around 10am again and the show was even more packed. We did the usual interview rounds and took some time to enjoy the show and catch up with some friends. Dr. Heche who writes our hearing protection blog was there and we got to spend some time with her. She is having problems finding a bike (she's about 4ft 9in) and we took her over to California Scooters to get some info. I think she may have found the perfect bike.

It was now 4pm and it was time to call it quits. We had 3 very long but very enjoyable days at the show. We got TONS of information and some very good interviews. We will post them over the next few days so stay tuned.

I finally got around to processing the first part of the interview. The total interview was 2 hours but I managed to get the first 10 minutes extracted and processed. Look for the remainder to follow soon.

http://www.2wheeltips.com/videos/view/david-hough-interview---part-1_1926.html 

 




 

We are doing an interview on David Hough next week and decided to post a link to one of his most recent articles.
http://www.bmwmoa.org/news/general_interest/david_l_hough_an_unlikely_hero

Guess what, folks?? We are going to the International Motorcycle Show in NYC as members of the PRESS! We got our credentials today and we are ready to hit the show floor running.  We'll be doing lots of interviews, and we'll be talking to anyone and everyone who is willing to talk to us about what they have for the bikers of the world!  Stay tuned!  We'll even be broadcasting LIVE at times.  If you have any suggestions or questions for us to ask...send them in!  And, if you are going to be at the show, we'll see you there!

Motorcycle shows and events occur throughout the year and, at 2wheeltips, when we get a chance to attend them, we will feature them in this group.  We take all of our equipment with us when we attend shows, rallies, etc., and we even have the ability to broadcast live from some locations.  Keep your eyes open for our announcements here; we will let you know what events we will be attending, who we will be interviewing, what videos to expect and so much more!